Why typefaces are important

You can use different font types and sizes to differentiate the texts that are most important. You can highlight the important topics by using bigger font sizes. This will help the audience to easily determine the information that they should pay more attention to. If you design a typography and repeat the same pattern throughout your presentation, then it creates a harmony. Harmony is the leading feature in typography design.

Harmonic design provides an artistic effect to your website. Using same font for similar contents provides continuity. The alignment of fonts with correct proportion organizes your presentation and makes it uncluttered. The correct addition of typography in a design project reflects great professionalism.

Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your website is based on business.

The professional approach of design includes typography at its core. Typography defines the importance of content you provide and customer feel secure regarding the information they gain.

If you follow a pattern on using fonts and present your site with some rhythm, it adds a great value to your company brand. The audience always remembers the fonts that you use in presenting the visuals. Typography specializes your company and it works as an identification for the viewers.

With the help of typography each of your content gains your company's presence. Sign up. Paudyal Sponsored Links. It is a medium of communication. Repetition of the same font in your presentation creates continuity and simplicity. Keeping your fonts aligned and in proportion synchronizes your presentation and keeps it uncluttered.

The fonts you use in your presentation are the visuals that your audience will remember most. Typography marks your company and is the one thing the viewer will identify with time and time again.

See our SlideShare demonstrating powerful use of typography here. How do you use typography to improve your presentations? Leave a comment and let us know! Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. We are happy to announce that we are now part of the ThreeSixtyEight family.

Social Media. Print Marketing. Sign In. Get Started. What is Typography in Web Design? Why Typeface and Font Choice is Important. Get your website score, use our website cost calculator, get an SEO audit and more with our free website tools! Try for Free. Fun Versus Professional Fonts. Working on creating your own website? Be sure to follow these 5 rules and best practices. Read More. You might be wondering why you need more than one font for your brand and website.

Now, where to begin when choosing a font pairing? Is your website outdated, ugly or difficult to use? Partner with us and get your business site ready for and beyond. Learn More. In Summary. Generally, on websites or just about any publication you will want to use no more than 3 fonts. Any more will clutter the website, make it more difficult to read, and make it harder to discover your calls to action. Using italics and bold adds more variation to your font choices as well.

There are 5 basic classifications of typefaces: Serif — A finishing stroke on the ends of letters on certain typefaces Times New Roman, Georgia, Garamond, Century, etc Sans-Serif — The opposite of a serif font; does NOT have a finishing stroke on the ends of letters on typefaces Arial, Helvetica, Geneva, Product Sans, etc Script — Typefaces that imitate natural handwriting and cursive, generally used for display or trade printing Alex Brush, Pacifico, Allura, etc Monospaced — Each letter in a monospaced typeface takes up the same amount of space on a horizontal line of text Courier, New Courier, Lucida Console, etc Display — Display typefaces are designed and intended to use in large sizes, such as headings, instead of paragraph text Stencil, Rosewood, Magneto, Collegiate, etc.

Article Author. Founded in , Awebco continues to serve local businesses and national businesses in the USA. Our mission is to help business owners eliminate the task of building and maintain their website by hiring us to do it for them.

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