Why customers pay more for exclusivity

Following will be best practices for cultivating increased consumer advocacy:. View the full survey results here. Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more. Privacy Policy Terms Of Use v4. The Retail TouchPoints Network. Digital Event. Exclusivity, Sampling and Community. Share on linkedin. Share on twitter. Share on facebook. Share on reddit. Share on email. Following will be best practices for cultivating increased consumer advocacy: These shoppers like sharing good news.

The fact that not everyone can get in adds to the appeal. This is where a lot of people get into trouble. They take on all kinds of people and project types. Casting your net too wide can create a vicious cycle. Work gets frustrating because you spend more time on less than ideal projects for less than ideal pay. You get burned out.

And the toll decreases your quality of work for clients you actually like! A lot of this can be avoided by doing what a lot of people are afraid to do: being intentionally more selective about who you choose to work with. You need more of the right clients — people who will pay the rates you deserve for projects you enjoy working on. One thing every service provider has in common: you only have so much time to spend working each day. Time acts as a natural limitation on your ability to scale your business.

They can always buy another press to make more t-shirts. Your family and friends miss you. And you need to sleep. This means you have to make the most of your client time to maximize your earning potential. Photo Credit: eatmorechips. Instead of trying to appeal to everyone, what if you targeted your approach to attract quality clients willing to pay more?

The solution to your marketing dilemma might be doing the exact opposite of what most people do: make it harder to do business with you. Exclusivity makes people curious and encourages them to act out of the fear of missing out. When a client hires you and becomes part of an exclusive group, they experience feelings of status and achievement. Less stress, more money from each project, and a lot more time to play with.

Just one or two additional clients can totally change your financial situation. Following the strategies below will help you inject just the right amount of exclusivity to attract premium clients. Photo Credit: Mathieu Thouvenin. The phone is trendy, looks cool, and owning one gives you a certain amount of status. People want to be part of an exclusive group — one of the first to get their hands on the latest release. It delivers a lot of value for customers through communication, apps, maps, Siri, and so on.

A desirable offer is the foundation for exclusivity. It would be like the dingy nightclub putting up a bunch of velvet ropes and a bouncer outside without worrying about getting a good DJ and cool dance spot.

We can turn to successful high-end retailers for guidance. You need these things too. Assuming you have the expertise, you already have the ability to deliver high-quality services and justify premium rates. The last bullet point is tougher: you might have to do some groundwork to express this clearly and separate yourself from competitors. Do you have a compelling unique selling proposition USP in place?

That will put you miles ahead of most other people. Good luck! Apply this pattern to your own business and create your next innovative business model! Start the ideation. Top Industries Pattern Co-Occurrence. All Industries. Top Co-Occurrences Customer Loyalty 3 pattern co-occurrences. Experience Selling 3 pattern co-occurrences. Cross Selling 2 pattern co-occurrences.