What is hashtag on instagram

Many Instagrammers choose to bury the hashtags by typing a few periods and returns underneath their initial description.

When people scroll past your post in the feed, the hashtags will be hidden under a "more" link. Posts tagged with banned hashtags will be hidden from the community. Using banned hashtags can result in a decline in reach and engagement on your posts. How do you know if a hashtag is banned? Head over to Instagram and search for the hashtag. In addition to doing a bit of research to avoid using banned hashtags, you can and should also research to find new hashtags to use.

Here are a few things to try:. Check out what hashtags your competitors are using. Using popular hashtags can help you get a small burst of likes right after posting.

However, your posts will quickly get lost in a sea of other content posted with the same hashtag. Curious about how popular a hashtag is? As you start typing a hashtag, autofill results will appear. The bigger the number, the more popular the hashtag. Last but not least, take advantage of trending hashtags to reach more people.

How do I use hashtags on Instagram? You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page.

To tag a photo or video with a hashtag:. Take or upload a photo or video. Choose to add a filter, then tap Next iPhone or Android. Tap Write a caption Tap Share iPhone or Android.

Keep in mind that the Recent section is sorted based on when each post was originally shared. If you use the same hashtags for every post, your content will be penalized by the algorithm. When you create a post, only use hashtags that make sense. If you tag a post with wanderlust, for example, your content must be something globetrotters will want to comment on, like, and share. Pick and choose the right keywords for each post individually.

Hashtags are often a string of words stuck together. One of the worst examples of this was the susanalbumparty fiasco from way back in But read it slowly and you might pick up some words in the middle that clearly make the hashtag a bit… problematic. Amazon played with this kind of hashtag mistake to promote Top Gear. Brands sometimes also are too keen to hop onto a trending hashtag without fully understanding the context. When the context is challenging, this can create a PR disaster for the brand.

A post shared by WTFF wtff If you often use the same hashtags, you can save them in a note to reduce time typing them in over and over. That said, it is still really useful to have a list of hashtags relevant to the various kinds of content you post. You could even create separate lists of hashtags relevant to the different types of posts you create. You can then pick and choose a few hashtags to use each time, rather than having to remember the hashtags or search for new ones for each post.

Just remember that every one of the Instagram hashtags you use on a post must fit with the content and should not be too repetitive. Manage your entire Instagram presence and save time with Hootsuite.

Schedule posts and Stories, find the best hashtags, easily engage the audience, measure performance, and more. Try it free today. Easily create, analyze, and schedule Instagram posts with Hootsuite. Save time and get results. Learning to schedule Instagram posts is the easiest way to save time so that you can focus on creating incredible content.

Learn about the best Instagram analytics tools that will give you valuable insights into your audience and strategy, plus metric definitions. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Instagram hashtags can make or break your Instagram strategy. Enter your text like normal and then hide them behind a gif or sticker.

There are several different types of hashtags that brands should know about. Each has its own benefit and application. The former is the one that probably already exists for your brand. The latter two will need to be created and used by you. Product hashtags tend to combine your brand name and the product name.

This way, you can track posts not just by your overall brand but to specific products. Creating a hashtag for your brand is simple and can easily carry over into your other social media platforms. For EcoTools, their branded hashtag is their name. To encourage the use of it, the company put the hashtag into their Instagram bio and paired it with a call to action.

Usually, these involve the brand running a regular campaign and adding a hashtag to it in a caption or in the corner of the post. One example of a campaign hashtag is the jungalowxtarget one used to promote their recent collaboration. For all posts related to this campaign, both Target and Jungalow will use the unique hashtag. After the collection is available to purchase, customers will also use the hashtag to document their sightings and purchases. To find yours, head to some popular community and industry influencer posts and check out their hashtags.

Many of these hashtags are simple. The hashtags that are easy to think up are usually the most used. For craft beer enthusiasts, several exist: craftbeercommunity, craftbeergeek and craftbeerenthusaist are just a few of them.

As you can see, all three of these are pretty straightforward and natural to think up, and include in posts for relevant brands. Location hashtags are pretty self-explanatory. Most brands are based somewhere and if you have a physical location, this is even more useful for you.

One example is the above dmvfoodie. The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area. Have you ever seen a post about a national food day and wondered who the heck comes up with them? So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts.

Maybe you work with or are friends with a local sushi business. Feature them in a post to help promote them. To make planning content for these easier, add them to your social media calendar. These hashtags start with the day of the week and then follow up with the topic. There are generalized ones such as MondayMotivation and ThrowbackThursday.